ASHWIN DESHMUKH – Copy Writing Work

ENTIREWORLD
Created tone of voice for the ‘not basic, basics,’ clothing line. Product copy in the brand’s hyperbolic style:
CHELSEA MAK
Created tone of voice for the cult-y Los Angeles-based women’s brand. Product copy celebrating brand references:
BAND OF OUTSIDERS
Created and wrote ‘On This Day’ content in the ‘New Yorker-esque’ tone of the seminal mens and womenswear brand:
MÉTIER
Creative Director and Writer of Bi-Annual Magazine for the luxury handbag line. Among the written content; a word search, a corny jokes section called ‘knee slappers,’ and ads channeling the old Apple ones from the 80’s:
ENTIREWORLD
Copy for rolling papers.
BAND OF OUTSIDERS
Created commemoration pin for MTM Suiting Program.
MÉTIER
Created concept and wrote treatments for series of ‘Parlez-Vous Métier?’ thirty second ads spotlighting the luxury handbag’s beautiful design and utility in sticky situations. :
ON WE
Creator, Writer, and Publisher of variety zine modeled after a regular magazine only smaller and weirder. Featuring odd activities and contrarian hot- takes, currently in its third edition: